Echomail Direct Marketing
EchoMail Direct Marketing (DM) is a direct marketing platform for managing mailing lists and executing outbound E-Mail marketing campaigns. EchoMail DM seamlessly integrates mailing lists and campaign copy to communicate with customers on a one-to-one basis. It enables marketing departments to target customers and build programs to secure and enhance loyalty, as well as generate new e-commerce revenue.Companies use EchoMail DM to reach out to their most valuable assets - their customers and sales prospects. Using DM Enterprise, customers can build ongoing programs that secure customer loyalty, achieving highly effective direct marketing campaigns in an efficient manner. Companies that rely on E-Mail direct marketing for growing their business entrust their direct marketing campaigns to EchoMail
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According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006.
the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
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