EchoMail® Customer Care™
EchoMail Customer Care (e-CRM) automatically receives, manages, routes, responds and tracks Inbound E-Mail originating from a web site or an Internet address. It is used by customer care service departments and call centers to increase the quality and speed of service to their most valuable asset-their customers. EchoMail's Customer Care or the e-CRM provides powerful workflow functionality to support complex routing, queuing, reporting, and security and allows for integration with other EchoMail applications.
Wednesday, February 27, 2008
Tuesday, February 12, 2008
Echomail - Direct Marketing - A DM Tool
Echomail Direct Marketing
EchoMail Direct Marketing (DM) is a direct marketing platform for managing mailing lists and executing outbound E-Mail marketing campaigns. EchoMail DM seamlessly integrates mailing lists and campaign copy to communicate with customers on a one-to-one basis. It enables marketing departments to target customers and build programs to secure and enhance loyalty, as well as generate new e-commerce revenue.Companies use EchoMail DM to reach out to their most valuable assets - their customers and sales prospects. Using DM Enterprise, customers can build ongoing programs that secure customer loyalty, achieving highly effective direct marketing campaigns in an efficient manner. Companies that rely on E-Mail direct marketing for growing their business entrust their direct marketing campaigns to EchoMail
EchoMail Direct Marketing (DM) is a direct marketing platform for managing mailing lists and executing outbound E-Mail marketing campaigns. EchoMail DM seamlessly integrates mailing lists and campaign copy to communicate with customers on a one-to-one basis. It enables marketing departments to target customers and build programs to secure and enhance loyalty, as well as generate new e-commerce revenue.Companies use EchoMail DM to reach out to their most valuable assets - their customers and sales prospects. Using DM Enterprise, customers can build ongoing programs that secure customer loyalty, achieving highly effective direct marketing campaigns in an efficient manner. Companies that rely on E-Mail direct marketing for growing their business entrust their direct marketing campaigns to EchoMail
What is DM- Direct Marketing
According to wiki
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves unsolicited commercial communication with consumers or businesses. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable results (known as "response" in the industry) regardless of medium.
Direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads, etc. And according to Ad Age, "In 2005, U.S. agencies generated more revenue from marketing services than from traditional advertising and media."
If the ad in the medium asks the prospect to take a specific action--call a free phone number, visit a website, return a response card, place an order, visit a PURL, complete a survey, etc.--then the effort is considered to be direct marketing. Direct response or direct-response advertising are both synonymous terms for direct marketing.
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing or advertising. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves unsolicited commercial communication with consumers or businesses. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable results (known as "response" in the industry) regardless of medium.
Direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads, etc. And according to Ad Age, "In 2005, U.S. agencies generated more revenue from marketing services than from traditional advertising and media."
If the ad in the medium asks the prospect to take a specific action--call a free phone number, visit a website, return a response card, place an order, visit a PURL, complete a survey, etc.--then the effort is considered to be direct marketing. Direct response or direct-response advertising are both synonymous terms for direct marketing.
What is CRM
According to wiki,
Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction.[1] Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.[2]
Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction.[1] Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.[2]
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